‘Runxue’: How Chinese Are Reinventing Migration — From America to Japan and the Balkans
What Is Runxue and Why Is It Trending?
‘Runxue’ (润学), or literally ‘runology’, blends the character for “run” with “study” to describe the strategies ordinary Chinese are developing to migrate abroad for a better life. Born from the trauma of the zero-COVID policy, millions felt trapped in China, unable to reach family or escape prolonged quarantines. Now, in 2025, the urge to move abroad for safety, opportunity, and freedom is stronger than ever, especially among young, childless professionals and families.[1]
The Shifting Map of Chinese Migration: Beyond America
The US used to be the dream destination for Chinese students and families, but skyrocketing visa rejection rates—nearing 80% for visitor visas—and threatened bans on student visas have dramatically reduced its allure. Some even tried dangerous journeys through South America to enter the US, but tough new border rules have closed that option.[1]
Europe and the Balkans: New Gateways
Europe remains attractive, especially for study programs in English and job opportunities. However, tight visa policies and recent cancellations of ‘golden visa’ programs in Spain and the Netherlands mean migration is more challenging. Serbia and Bosnia stand out as easier gateways—no visas required for Chinese citizens and proximity to EU borders. Thousands of Chinese are registering there each year, hopeful for eventual moves into Western Europe.[1]
Japan’s Comeback: Opportunity Meets Tradition
Japan’s aging population and labor shortages have led to relaxed immigration laws. With a million Chinese residents expected in Japan by 2026, it’s considered safe, culturally familiar, and close to home, making it the hottest legal migration destination among Chinese families and professionals. Prime city real estate and healthcare are additional draws.[1]
Why Are Young Chinese Leaving?
Economic instability, youth unemployment, and a real estate slump have pushed many to seek better futures abroad. With marriage rates and birth rates dropping, migration looks increasingly attractive—not just for jobs, but for a different lifestyle. Southeast Asia's popularity is fading due to safety risks, and costs overseas can now rival or even beat urban China.[1]
How ‘Runxue’ Is Changing Mindsets
‘Runxue’ is not just about escaping hardship; it’s about proactive global citizenship. Social media is full of Douyin guides and TikTok stories showing migration routes, application tips, and advice from successful migrants. Now, families are carefully strategizing about destination, policy trends, and long-term prospects before taking their next steps.[1]
Should You Join the Wave?
If you’re considering studying, working, or moving abroad, focus on Japan and the Balkan states for easier access and more welcoming immigration policies. Stay informed: visa rules change often, and opportunities can close quickly. Join the discussion, research deeply, and find the route that matches your dreams.
Are you a part of the ‘runxue’ generation? Share your experience—every journey helps the next traveler.
